Healthcare management is becoming a more and more complex business. With myriad payors, complex billing processes, and an economic environment that often defies logic, the need for effective decision-making information has never been greater. This complexity has led to an entirely new industry, healthcare analytics. Big companies in analytics most often focus on Big Data. That is voluminous patient interaction data to determine costs, charges, patients flows, discrete areas of utilization and various other highly complex, and highly important information. However, all important information gathering doesn’t involve Big Data. Many important decisions being made in hospitals, health systems, payors and other participants in the healthcare vertical involve Broad Data. That may be a new term to you, but the differences are significant, both in analytical approach and in practical applications. Read Full article